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@@ -315,6 +315,376 @@ const jsonMixin = function () {// 通知消息
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{ value: 5, name: '已购机' }
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]
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},
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+ },
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+ 1634: {
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+ // 第一阶段总结
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+ summarize:'自丝艾特携新品超清秀入驻以来，采美针对品牌特性，先后创作新品系列、推荐系列、科普系列、门店访谈等多维度推文，分别从技术原理到市场热度全面展现了超清秀的实力，并在采美全网渠道推送内容，通过内容传播获取更多客户资源；\n' +
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+ '通过对比展现量和阅读量可以看出，超清秀在公众号、微博用户访问量较高，其中，微博和微信的营销规则管控力度较低，因此整体访问量偏高；后续采美通过设立/参与【高端皮肤管理】等相关话题活动，促进品牌在市场的知名度提升；',
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+ // 第二阶段总结
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+ summarize1:'采美将超清秀相关关键词植入到推文中，以采美商城作为流量载体，2023年6月-10月站内关键词在采美站内搜索次数达478次，品牌在商城的访问量达到767次，其中机构访问量占比34%；\n' +
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+ '整体收录情况较好，后续采美建议继续围绕关键词超清秀铺量设置更多长尾词，如：超清秀效果怎么样？超清秀四步曲有哪四步等等，增加关键词【超清秀】在市场的热度，引导更多用户站内外搜索。',
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+ // 第三阶段总结
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+ summarize2:'从用户咨询分布上看，6月到7月属于用户认知阶段，因此用户咨询量较少，8月采美将超清秀相关内容进行切片、多渠道分发，整体推流达到一个峰值，因此容户咨询量较多\n' +
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+ '此外，从咨询用户画像分布上看，有44%的客户意向度普通，后续还需针对这部分用户进行精准推送，通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分客户进行多场景触达，增强线索客户的意向度',
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+ // 广告图统计
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+ bannerList:[
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+ {
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+ title:"首页",
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+ image:'https://img.caimei365.com/group1/M00/04/9B/rB-lGGU_XzOAWQvrAAPbHLWA-M0505.jpg',
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+ number:541
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+ },
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+ {
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+ title:"信息中心",
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+ image:'https://img.caimei365.com/group1/M00/04/9C/rB-lGGU_ZjeAYLhlAACYQpCq_gk678.jpg',
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+ number:237
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+ }
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+ ],
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+ // 公众号推文阅读量
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+ volumeList:[
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+ {
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+ name:'供应商动态',
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+ type:'免费',
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+ time:'2023-06-10',
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+ keyWord:'超清秀',
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+ wechatNumber:'478',
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+ touchNumber:'12663',
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+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247586737&idx=4&sn=6780ffc924a1f86a2cde60733d80ee8e&chksm=cfdb5828f8acd13e93b4d555d6ad3052e4e6f8bfad126f6af7c86997638be0064ef97133ddc2&token=2025535079&lang=zh_CN#rd%23rd'
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+ },
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+ {
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+ name:'供应商动态',
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+ type:'免费',
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+ time:'2023-06-14',
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+ keyWord:'超清秀',
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+ wechatNumber:'610',
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+ touchNumber:'12677',
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+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247590560&idx=4&sn=7b9ba34d576352edc43237865cd9e4a5&chksm=cfdba939f8ac202fff6f117ba56a77892b159edb1487e00017e6d56f823a9ddc4348e53c182c&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
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+ },
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+ {
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+ name:'新品上线',
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+ type:'付费',
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+ time:'2023-06-21',
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+ keyWord:'SUPERBFACIAL超清秀/超清秀/高端皮肤护理项目',
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+ wechatNumber:'2084',
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+ touchNumber:'12694',
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+ link:'https://mp.weixin.qq.com/s/MX8GqbZU_ESCam8imFRbVw'
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+ },
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+ {
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+ name:'火爆出圈',
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+ type:'付费',
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+ time:'2023-06-30',
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+ keyWord:'CIT超清秀',
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+ wechatNumber:'717',
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+ touchNumber:'12735',
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+ link:'https://mp.weixin.qq.com/s/YMEuSDfZKtKwXnBXLuGC6g'
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+ },
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+ {
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+ name:'采美优惠',
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+ type:'付费',
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+ time:'2023-07-06',
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+ keyWord:'CIT超清秀',
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+ wechatNumber:'1045',
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+ touchNumber:'12587',
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+ link:'https://mp.weixin.qq.com/s/rZ5yxGY4cEF45aWBZcJG_A'
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+ },
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+ {
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+ name:'采美分享',
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+ type:'付费',
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+ time:'2023-07-14',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'1240',
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+ touchNumber:'12766',
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+ link:'https://mp.weixin.qq.com/s/e-_yJ_FTxuzVIoytwAZ7xQ'
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+ },
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+ {
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+ name:'热门新品',
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+ type:'免费',
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+ time:'2023-07-15',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'1512',
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+ touchNumber:'12766',
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+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592420&idx=1&sn=071b5d98b8a971d0e3361ca3e2dc145b&chksm=cfdba27df8ac2b6b3da4ed1364b7760362ace0b2ba2fa77c26609df3a862215c41730be11956&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
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+ },
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+ {
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+ name:'采美推荐',
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+ type:'免费',
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+ time:'2023-07-21',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'1256',
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+ touchNumber:'12785',
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+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592748&idx=2&sn=7331e61533a12415d6324f912effc7d2&chksm=cfdba0b5f8ac29a3600df9de0202a0b76cd883cccf17b0033e433086212b1e3f65c7fc446d32&token=2025535079&lang=zh_CN#rd'
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+ },
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+ {
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+ name:'采美科普',
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+ type:'付费',
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+ time:'2023-07-21',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'875',
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+ touchNumber:'12785',
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+ link:'https://mp.weixin.qq.com/s/ljhcg3oBjTO3XgqIyx90UQ'
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+ },
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+ {
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+ name:'采美科普',
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+ type:'付费',
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+ time:'2023-07-28',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'619',
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+ touchNumber:'12806',
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+ link:'https://mp.weixin.qq.com/s/WSwSmb2MaMW6ZL5Pg2jmdQ'
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+ },
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+ {
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+ name:'采美分享',
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+ type:'付费',
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+ time:'2023-08-11',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'1105',
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+ touchNumber:'12839',
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+ link:'https://mp.weixin.qq.com/s/gtkVA_NhQ_Vy1VmYJn3sEw'
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+ },
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+ {
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+ name:'采美科普',
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+ type:'付费',
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+ time:'2023-08-21',
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+ keyWord:'SUPERBFACIAL超清秀/与大、小气泡究竟有何区别',
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+ wechatNumber:'809',
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+ touchNumber:'12876',
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+ link:'https://mp.weixin.qq.com/s/aqJqZMYRKPiLaMMuqMwfiA'
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+ },
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+ {
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+ name:'供应商动态',
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+ type:'免费',
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+ time:'2023-08-29',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'660',
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+ touchNumber:'12911',
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+ link:'https://mp.weixin.qq.com/s/bluLxt1RdfaCzq788l1nfA'
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+ },
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+ {
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+ name:'美业动态',
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+ type:'免费',
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+ time:'2023-09-07',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'589',
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+ touchNumber:'13020',
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+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=2025535079&lang=zh_CN#rd%23rd'
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+ },
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+ {
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+ name:'专题报道',
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+ type:'免费',
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+ time:'2023-09-20',
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+ keyWord:'CIT超清秀',
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+ wechatNumber:'741',
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+ touchNumber:'13055',
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+ link:'https://mp.weixin.qq.com/s/Efb-NWYpPhAt97mNp2BjXQ'
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+ },
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+ {
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+ name:'供应商动态',
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+ type:'免费',
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+ time:'2023-10-11',
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+ keyWord:'SUPERBFACIAL超清秀、CIT超清秀',
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+ wechatNumber:'1069',
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+ touchNumber:'13127',
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+ link:'https://mp.weixin.qq.com/s/C8f-0Etyp4sEhf4gWZd6OA'
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+ },
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+ {
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+ name:'专题报道',
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+ type:'免费',
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+ time:'2023-10-17',
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+ keyWord:'CIT超清秀',
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+ wechatNumber:'614',
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+ touchNumber:'13115',
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+ link:'https://mp.weixin.qq.com/s/phr216-dDxULkI8jmKYskA'
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+ },
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+ {
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+ name:'采美专题',
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+ type:'免费',
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+ time:'2023-10-24',
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+ keyWord:'SUPERBFACIAL超清秀',
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+ wechatNumber:'437',
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+ touchNumber:'13355',
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+ link:'https://mp.weixin.qq.com/s/HDAMvY-GCDC8BgjgHEm4GA'
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+ }
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+ ],
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+ // 关键词词云
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+ keywords:[
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5},
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+ {name:"超清秀 ",value:448},
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+ {name:"SUPERBFACIAL",value:3},
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+ {name:"SUPERBFACIAL超清秀 ",value:10},
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+ {name:"CIT超清秀 ",value:12},
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+ {name:"CIT丝艾特超清秀",value:5}
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+ ],
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+ // 公众号推文数据
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+ wechats:{
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+ xAxis:['供应商动态','供应商动态','新品上线','火爆出圈', '采美优惠','采美分享','热门新品','采美推荐','采美科普'
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+ ,'采美科普','采美分享','采美科普','供应商动态','美业动态','专题报道','供应商动态', '专题报道','采美专题'],
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+ yAxis:{
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+ yuedu:[478, 610, 2084, 717, 1045, 1240, 1512, 1256, 875
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+ , 619, 1105, 809, 660, 589, 741, 1069, 614, 437],
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+ chuda:[12663, 12677, 12694, 12735, 12587, 12766, 12766, 12785, 12785
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+ ,12806, 12839, 12876, 12911, 13020, 13055, 13127, 13115, 13355]
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+ }
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+ },
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+ // 采美全渠道展现量
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+ intention:{
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+ xAxis:['6月', '7月', '8月', '9月', '10月'],
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+ yAxis:{
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+ website:[31614, 91664, 54595, 33306, 33747],
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+ general:[50769, 63908, 38626, 26075, 39597],
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+ twitter:[26964, 53992, 67540, 60975, 108528],
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+ redBook:[950, 3992, 6929, 6432, 8235],
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+ other:[16523, 29312, 91385, 65407, 31256]
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+ }
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+ },
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+ // 采美全渠道访问量
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+ allVisits:{
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+ xAxis:['6月', '7月', '8月', '9月', '10月'],
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+ yAxis:{
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+ website:[2465, 3702, 2330, 1011, 1051],
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+ general:[3889, 6547, 2574, 1330, 2120],
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+ twitter:[11101, 11064, 16263, 10190, 13789],
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+ redBook:[396, 996, 1618, 812, 873],
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+ other:[1146, 2831, 8880, 4968, 2069]
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+ }
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+ },
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+ // 访问用户去到来源占比
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+ proportion:{
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+ xAxis:['6月', '7月', '8月', '9月', '10月'],
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+ yAxis:{
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+ mall:[ { value:37},{ value:33},{ value:36},{ value:32},{ value:26}],
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+ general:[ { value:58},{ value:58},{ value:40},{ value:42},{ value:52}],
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+ redBook:[ { value:5},{ value:9},{ value:24},{ value:26},{ value:22}]
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+ }
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+ },
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+ // 品牌整体访问量
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|
+ stationVisits:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ tourist:[34, 79, 145, 132, 113],
|
|
|
+ clubs:[19, 53, 82, 60, 50]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['供应商主页', '商品详情页', '文章：新品上线', '文章：品牌优惠', '文章：专题报道', '文章：金融分期'],
|
|
|
+ yAxis:{
|
|
|
+ series:[42, 120, 133, 86, 113, 223]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度分布
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[3, 11, 27, 13, 10]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 28 },
|
|
|
+ {name: '福建', value: 10 },
|
|
|
+ {name: '台湾', value: 3 },
|
|
|
+ {name: '河南', value: 15 },
|
|
|
+ {name: '河北', value: 24 },
|
|
|
+ {name: '重庆', value: 8 },
|
|
|
+ {name: '湖北', value: 29 },
|
|
|
+ {name: '湖南', value: 19 },
|
|
|
+ {name: '海南', value: 5 },
|
|
|
+ {name: '江西', value: 17 },
|
|
|
+ {name: '天津', value: 5 },
|
|
|
+ {name: '贵州', value: 4 },
|
|
|
+ {name: '陕西', value: 17 },
|
|
|
+ {name: '新疆', value: 9 },
|
|
|
+ {name: '江苏', value: 41 },
|
|
|
+ {name: '安徽', value: 11 },
|
|
|
+ {name: '上海', value: 60 },
|
|
|
+ {name: '吉林', value: 2 },
|
|
|
+ {name: '宁夏', value: 4 },
|
|
|
+ {name: '山西', value: 52 },
|
|
|
+ {name: '甘肃', value: 2 },
|
|
|
+ {name: '香港', value: 1 },
|
|
|
+ {name: '四川', value: 9 },
|
|
|
+ {name: '浙江', value: 80, },
|
|
|
+ {name: '广西', value: 7 },
|
|
|
+ {name: '云南', value: 7 },
|
|
|
+ {name: '辽宁', value: 19 },
|
|
|
+ {name: '广东', value: 249 },
|
|
|
+ {name: '青海', value: 1 },
|
|
|
+ {name: '黑龙江', value: 7 },
|
|
|
+ {name: '内蒙古', value: 2 },
|
|
|
+ {name: '北京', value: 86 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 34, name: '生美机构' },
|
|
|
+ { value: 48, name: '双美机构' },
|
|
|
+ { value: 18, name: '项目公司' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 60, name: '老板' },
|
|
|
+ { value: 27, name: '采购' },
|
|
|
+ { value: 11, name: '运营' },
|
|
|
+ { value: 2, name: '医生' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 44, name: '意向普通' },
|
|
|
+ { value: 47, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已购机' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
}
|
|
|
}
|
|
|
}
|
