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@@ -5,694 +5,1629 @@ const jsonMixin = function () {// 通知消息
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return{
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chartData:{
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1378: {
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- shopInfo:{
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- number:14658,
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- number1:4545,
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- number2:1247,
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- number3:4545,
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- number4:254,
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- // 供应商名称
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- shopName:'ROSS',
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- // 顶部logo
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- chartLogo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/ross-logo.png',
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- },
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- // 第一阶段总结
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- summarize:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
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- // 第二阶段总结
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- summarize1:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
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- // 第三阶段总结
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- summarize2:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
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- // 广告图统计
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- bannerList:[
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- {
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- title:"首页",
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- image:'https://img.caimei365.com/group1/M00/04/99/rB-lGGUuN0eAcDtxAADrNCU9O4U716.jpg',
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- number:500
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- },
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- {
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- title:"信息中心",
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- image:'https://img.caimei365.com/group1/M00/04/99/rB-lGGUvPuWAfzMPAAGWyta6MgU076.jpg',
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- number:800
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- }
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- ],
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- // 公众号推文阅读量
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- volumeList:[
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- {
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- name:'供应商动态',
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- type:'直发稿',
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- time:'2023-06-10',
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- keyWord:'ROSS云智能体疗/ROSS发烧之星/ROSS BODY',
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- wechatNumber:'480',
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- touchNumber:'12663',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247586737&idx=4&sn=6780ffc924a1f86a2cde60733d80ee8e&chksm=cfdb5828f8acd13e93b4d555d6ad3052e4e6f8bfad126f6af7c86997638be0064ef97133ddc2&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'供应商动态',
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- type:'直发稿',
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- time:'2023-06-14',
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- keyWord:'西班牙ROSS',
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- wechatNumber:'610',
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- touchNumber:'12677',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247590560&idx=4&sn=7b9ba34d576352edc43237865cd9e4a5&chksm=cfdba939f8ac202fff6f117ba56a77892b159edb1487e00017e6d56f823a9ddc4348e53c182c&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'科普推荐',
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- type:'直发稿',
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- time:'2023-07-06',
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- keyWord:'ROSS云智能体疗/ROSS肌肉疗法/ROSS私密疗法',
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- wechatNumber:'1139',
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- touchNumber:'12587',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592081&idx=3&sn=aebe8cbe52da5f56d05336fba423fbe0&chksm=cfdba308f8ac2a1e29c4505cf7a8e4551f92a7ba34e6132506c40de73b3ab97e931f325b8ee2&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'科普推荐',
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- type:'直发稿',
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- time:'2023-07-14',
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- keyWord:'ROSS BODY',
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- wechatNumber:'1513',
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- touchNumber:'12766',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592420&idx=1&sn=071b5d98b8a971d0e3361ca3e2dc145b&chksm=cfdba27df8ac2b6b3da4ed1364b7760362ace0b2ba2fa77c26609df3a862215c41730be11956&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'专题报道',
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- type:'定制稿',
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- time:'2023-07-28',
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- keyWord:'西班牙ROSS',
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- wechatNumber:'987',
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- touchNumber:'12806',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247593072&idx=2&sn=46b40a860c9ef8b7acd1ac43e1dcecd7&chksm=cfdba7e9f8ac2eff26d49d8133d2258060495c515daa8a71bbda224e8b934fdd9a1248dca2d8&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'品牌推荐',
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- type:'直发稿',
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- time:'2023-08-04',
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- keyWord:'西班牙ROSS/ROSS云智能体疗',
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- wechatNumber:'1516',
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- touchNumber:'12823',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247593310&idx=3&sn=48a3d9804727283510c6b6e53b854a81&chksm=cfdba6c7f8ac2fd1895b47264c726c2defa3246dfc1b4bb515a6fbf567e40f9b11efc990388f&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'美业动态',
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- type:'直发稿',
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- time:'2023-09-07',
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- keyWord:'西班牙ROSS',
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- wechatNumber:'592',
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- touchNumber:'13020',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- {
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- name:'优惠活动',
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- type:'直发稿',
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- time:'2023-09-14',
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- keyWord:'西班牙ROSS/ROSS云智能体疗',
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- wechatNumber:'355',
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- touchNumber:'13046',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s/_ds0bNCCO_YiAPCS8DK5Tg'
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- },
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- {
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- name:'新品推荐',
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- type:'直发稿',
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- time:'2023-10-11',
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- keyWord:'ROSS BODY',
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- wechatNumber:'564',
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- touchNumber:'13114',
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- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
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- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247598296&idx=5&sn=b89bd089e6571d15d0f2b98a8d04eeb3&chksm=cfdb8b41f8ac02578145f19c2a664d0bc01831737737470f64c024c0af5dee0b6db21b55076b&token=155469033&lang=zh_CN#rd%23rd'
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- },
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- ],
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- // 关键词词云
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- keywords:[
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5},
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- {name:"ROSS BODY",value:25},
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- {name:"西班牙ROSS",value:121},
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- {name:"ROSS肌肉抗衰",value:2},
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- {name:"ROSS发烧疗法",value:13},
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- {name:"ROSS智能体疗",value:8},
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- {name:"ROSS发烧之星",value:5}
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- ],
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- // 公众号推文数据
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- wechats:{
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- xAxis:['供应商动态','供应商动态','科普推荐','科普推荐','专题报道','品牌推荐','美业动态','优惠活动','新品推荐'],
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- yAxis:{
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- yuedu:[480, 610, 1139, 1513, 987, 1516,592,355,564],
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- chuda:[12663, 12677, 12587, 12766, 12806, 12823,13020,13046,13115]
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- }
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- },
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- // 采美全渠道展现量
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- intention:{
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- xAxis:['6月', '7月', '8月', '9月'],
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- yAxis:{
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- website:[21032, 21362, 21726, 22204],
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- general:[25340, 25572, 25739, 26066],
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- twitter:[13482, 26996, 27016, 60975],
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- redBook:[1425, 998, 2665, 6968],
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- other:[11649, 6546, 37160, 58557]
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- }
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- },
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- // 采美全渠道访问量
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- allVisits:{
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- xAxis:['6月', '7月', '8月', '9月'],
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- yAxis:{
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- website:[1163, 1167, 1112, 719],
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- general:[1086, 2485, 2155, 941],
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- twitter:[3472, 6814, 8909, 11106],
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- redBook:[393, 336, 754, 798],
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- other:[655, 399, 1362, 1634]
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- }
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- },
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- // 访问用户去到来源占比
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- proportion:{
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- xAxis:['6月', '7月', '8月', '9月'],
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- yAxis:{
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- mall:[ { value:61},{ value:50},{ value:33},{ value:35}],
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- general:[ { value:25},{ value:41},{ value:46},{ value:43}],
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- redBook:[ { value:14},{ value:9},{ value:21},{ value:22}]
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- }
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- },
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- // 品牌整体访问量
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- stationVisits:{
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- xAxis:['6月', '7月', '8月', '9月'],
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- yAxis:{
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- tourist:[164, 172, 206, 168],
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- clubs:[27, 43, 31, 43]
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- }
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- },
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- // 访问页面平均时长
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- visitTimes:{
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- xAxis:['采美推荐','品牌介绍','品牌活动','品牌动态','采美科普','品牌新品','ROSS店铺页','商品3.0详情页','商品4.0详情页'],
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- yAxis:{
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- series:[156,348,28,203,113,148,167,33,79]
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- }
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- },
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- // 线索用户月度分布
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- leadUserMonthly:{
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- xAxis:['6月', '7月', '8月', '9月'],
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- yAxis:{
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- series:[19,31,22,26]
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- }
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- },
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- // 线索用户地域分布
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- channels:{
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- yAxis:{
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- series:[ // 设置地图数据，可以根据需要自定义数据
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- {name: '北京', value: 176},
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- {name: '山东', value: 33},
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- {name: '福建', value: 15},
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- {name: '台湾', value: 2},
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- {name: '河南', value: 16},
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- {name: '河北', value: 16},
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- {name: '重庆', value: 10},
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- {name: '湖北', value: 25},
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- {name: '湖南', value: 12},
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- {name: '江西', value: 16},
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- {name: '海南', value: 5},
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|
|
- {name: '天津', value: 8},
|
|
|
- {name: '贵州', value: 11},
|
|
|
- {name: '陕西', value: 15},
|
|
|
- {name: '新疆', value: 11},
|
|
|
- {name: '澳门', value: 1},
|
|
|
- {name: '江苏', value: 37},
|
|
|
- {name: '安徽', value: 9},
|
|
|
- {name: '西藏', value: 3},
|
|
|
- {name: '上海', value: 37},
|
|
|
- {name: '吉林', value: 6},
|
|
|
- {name: '宁夏', value: 6},
|
|
|
- {name: '山西', value: 10},
|
|
|
- {name: '香港', value: 3},
|
|
|
- {name: '甘肃', value: 3},
|
|
|
- {name: '四川', value: 41},
|
|
|
- {name: '浙江', value: 53},
|
|
|
- {name: '广西', value: 7},
|
|
|
- {name: '云南', value: 10},
|
|
|
- {name: '辽宁', value: 13},
|
|
|
- {name: '广东', value: 210},
|
|
|
- {name: '青海', value: 2},
|
|
|
- {name: '黑龙江', value: 18},
|
|
|
- {name: '内蒙古', value: 9}
|
|
|
+ 10:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【ROSS】2023年6月-10月数据报表',
|
|
|
+ number:14658,
|
|
|
+ number1:4545,
|
|
|
+ number2:1247,
|
|
|
+ number3:4545,
|
|
|
+ number4:254,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'ROSS',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/ross-logo.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'ROSS在9月份的体用户访问数量相对不高，因此意向客户数量偏少。对此有以下点因素综合影响：①缺少专业内容在公域进行传播；②部分渠道无法发送短内容，或传播营销内容；',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"首页",
|
|
|
+ image:'https://img.caimei365.com/group1/M00/04/99/rB-lGGUuN0eAcDtxAADrNCU9O4U716.jpg',
|
|
|
+ number:500
|
|
|
+ },
|
|
|
+ {
|
|
|
+ title:"信息中心",
|
|
|
+ image:'https://img.caimei365.com/group1/M00/04/99/rB-lGGUvPuWAfzMPAAGWyta6MgU076.jpg',
|
|
|
+ number:800
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-06-10',
|
|
|
+ keyWord:'ROSS云智能体疗/ROSS发烧之星/ROSS BODY',
|
|
|
+ wechatNumber:'480',
|
|
|
+ touchNumber:'12663',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247586737&idx=4&sn=6780ffc924a1f86a2cde60733d80ee8e&chksm=cfdb5828f8acd13e93b4d555d6ad3052e4e6f8bfad126f6af7c86997638be0064ef97133ddc2&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-06-14',
|
|
|
+ keyWord:'西班牙ROSS',
|
|
|
+ wechatNumber:'610',
|
|
|
+ touchNumber:'12677',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247590560&idx=4&sn=7b9ba34d576352edc43237865cd9e4a5&chksm=cfdba939f8ac202fff6f117ba56a77892b159edb1487e00017e6d56f823a9ddc4348e53c182c&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'科普推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-07-06',
|
|
|
+ keyWord:'ROSS云智能体疗/ROSS肌肉疗法/ROSS私密疗法',
|
|
|
+ wechatNumber:'1139',
|
|
|
+ touchNumber:'12587',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592081&idx=3&sn=aebe8cbe52da5f56d05336fba423fbe0&chksm=cfdba308f8ac2a1e29c4505cf7a8e4551f92a7ba34e6132506c40de73b3ab97e931f325b8ee2&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'科普推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-07-14',
|
|
|
+ keyWord:'ROSS BODY',
|
|
|
+ wechatNumber:'1513',
|
|
|
+ touchNumber:'12766',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592420&idx=1&sn=071b5d98b8a971d0e3361ca3e2dc145b&chksm=cfdba27df8ac2b6b3da4ed1364b7760362ace0b2ba2fa77c26609df3a862215c41730be11956&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'专题报道',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-07-28',
|
|
|
+ keyWord:'西班牙ROSS',
|
|
|
+ wechatNumber:'987',
|
|
|
+ touchNumber:'12806',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247593072&idx=2&sn=46b40a860c9ef8b7acd1ac43e1dcecd7&chksm=cfdba7e9f8ac2eff26d49d8133d2258060495c515daa8a71bbda224e8b934fdd9a1248dca2d8&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'品牌推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-08-04',
|
|
|
+ keyWord:'西班牙ROSS/ROSS云智能体疗',
|
|
|
+ wechatNumber:'1516',
|
|
|
+ touchNumber:'12823',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247593310&idx=3&sn=48a3d9804727283510c6b6e53b854a81&chksm=cfdba6c7f8ac2fd1895b47264c726c2defa3246dfc1b4bb515a6fbf567e40f9b11efc990388f&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'美业动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-07',
|
|
|
+ keyWord:'西班牙ROSS',
|
|
|
+ wechatNumber:'592',
|
|
|
+ touchNumber:'13020',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'优惠活动',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-14',
|
|
|
+ keyWord:'西班牙ROSS/ROSS云智能体疗',
|
|
|
+ wechatNumber:'355',
|
|
|
+ touchNumber:'13046',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/_ds0bNCCO_YiAPCS8DK5Tg'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'新品推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-10-11',
|
|
|
+ keyWord:'ROSS BODY',
|
|
|
+ wechatNumber:'564',
|
|
|
+ touchNumber:'13114',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247598296&idx=5&sn=b89bd089e6571d15d0f2b98a8d04eeb3&chksm=cfdb8b41f8ac02578145f19c2a664d0bc01831737737470f64c024c0af5dee0b6db21b55076b&token=155469033&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywords:[
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5},
|
|
|
+ {name:"ROSS BODY",value:25},
|
|
|
+ {name:"西班牙ROSS",value:121},
|
|
|
+ {name:"ROSS肌肉抗衰",value:2},
|
|
|
+ {name:"ROSS发烧疗法",value:13},
|
|
|
+ {name:"ROSS智能体疗",value:8},
|
|
|
+ {name:"ROSS发烧之星",value:5}
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['供应商动态','供应商动态','科普推荐','科普推荐','专题报道','品牌推荐','美业动态','优惠活动','新品推荐'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[480, 610, 1139, 1513, 987, 1516,592,355,564],
|
|
|
+ chuda:[12663, 12677, 12587, 12766, 12806, 12823,13020,13046,13115]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ website:[21032, 21362, 21726, 22204],
|
|
|
+ general:[25340, 25572, 25739, 26066],
|
|
|
+ twitter:[13482, 26996, 27016, 60975],
|
|
|
+ redBook:[1425, 998, 2665, 6968],
|
|
|
+ other:[11649, 6546, 37160, 58557]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ website:[1163, 1167, 1112, 719],
|
|
|
+ general:[1086, 2485, 2155, 941],
|
|
|
+ twitter:[3472, 6814, 8909, 11106],
|
|
|
+ redBook:[393, 336, 754, 798],
|
|
|
+ other:[655, 399, 1362, 1634]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ mall:[ { value:61},{ value:50},{ value:33},{ value:35}],
|
|
|
+ general:[ { value:25},{ value:41},{ value:46},{ value:43}],
|
|
|
+ redBook:[ { value:14},{ value:9},{ value:21},{ value:22}]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ tourist:[164, 172, 206, 168],
|
|
|
+ clubs:[27, 43, 31, 43]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['采美推荐','品牌介绍','品牌活动','品牌动态','采美科普','品牌新品','ROSS店铺页','商品3.0详情页','商品4.0详情页'],
|
|
|
+ yAxis:{
|
|
|
+ series:[156,348,28,203,113,148,167,33,79]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度分布
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[19,31,22,26]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '北京', value: 176},
|
|
|
+ {name: '山东', value: 33},
|
|
|
+ {name: '福建', value: 15},
|
|
|
+ {name: '台湾', value: 2},
|
|
|
+ {name: '河南', value: 16},
|
|
|
+ {name: '河北', value: 16},
|
|
|
+ {name: '重庆', value: 10},
|
|
|
+ {name: '湖北', value: 25},
|
|
|
+ {name: '湖南', value: 12},
|
|
|
+ {name: '江西', value: 16},
|
|
|
+ {name: '海南', value: 5},
|
|
|
+ {name: '天津', value: 8},
|
|
|
+ {name: '贵州', value: 11},
|
|
|
+ {name: '陕西', value: 15},
|
|
|
+ {name: '新疆', value: 11},
|
|
|
+ {name: '澳门', value: 1},
|
|
|
+ {name: '江苏', value: 37},
|
|
|
+ {name: '安徽', value: 9},
|
|
|
+ {name: '西藏', value: 3},
|
|
|
+ {name: '上海', value: 37},
|
|
|
+ {name: '吉林', value: 6},
|
|
|
+ {name: '宁夏', value: 6},
|
|
|
+ {name: '山西', value: 10},
|
|
|
+ {name: '香港', value: 3},
|
|
|
+ {name: '甘肃', value: 3},
|
|
|
+ {name: '四川', value: 41},
|
|
|
+ {name: '浙江', value: 53},
|
|
|
+ {name: '广西', value: 7},
|
|
|
+ {name: '云南', value: 10},
|
|
|
+ {name: '辽宁', value: 13},
|
|
|
+ {name: '广东', value: 210},
|
|
|
+ {name: '青海', value: 2},
|
|
|
+ {name: '黑龙江', value: 18},
|
|
|
+ {name: '内蒙古', value: 9}
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 30, name: '生美机构' },
|
|
|
+ { value: 56, name: '医美机构' },
|
|
|
+ { value: 14, name: '项目公司' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 70, name: '老板' },
|
|
|
+ { value: 24, name: '采购' },
|
|
|
+ { value: 6, name: '运营' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 46, name: '意向普通' },
|
|
|
+ { value: 43, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已报备' },
|
|
|
+ { value: 5, name: '已购机' }
|
|
|
]
|
|
|
}
|
|
|
- },
|
|
|
- // 用户类型分布
|
|
|
- urbanize:{
|
|
|
- series:[
|
|
|
- { value: 30, name: '生美机构' },
|
|
|
- { value: 56, name: '双美机构' },
|
|
|
- { value: 14, name: '项目公司' },
|
|
|
- ]
|
|
|
- },
|
|
|
- // 用户身份分布
|
|
|
- userIdentity:{
|
|
|
- series:[
|
|
|
- { value: 70, name: '老板' },
|
|
|
- { value: 24, name: '采购' },
|
|
|
- { value: 6, name: '运营' },
|
|
|
- ]
|
|
|
- },
|
|
|
- // 用户意向分布
|
|
|
- intentions:{
|
|
|
- series:[
|
|
|
- { value: 46, name: '意向普通' },
|
|
|
- { value: 43, name: '意向强烈' },
|
|
|
- { value: 9, name: '已报备' },
|
|
|
- { value: 5, name: '已购机' }
|
|
|
- ]
|
|
|
- },
|
|
|
+ }
|
|
|
},
|
|
|
1634: {
|
|
|
- shopInfo:{
|
|
|
- number:797395,
|
|
|
- number1:103456,
|
|
|
- number2:767,
|
|
|
- number3:64,
|
|
|
- number4:6,
|
|
|
- // 供应商名称
|
|
|
- shopName:'超清秀',
|
|
|
- // 顶部logo
|
|
|
- chartLogo:'https://img.caimei365.com/group1/M00/04/A0/rB-lGGVcQ2eAILQCAAAYtawMIj0814.png',
|
|
|
- },
|
|
|
- // 第一阶段总结
|
|
|
- summarize:'自丝艾特携新品超清秀入驻以来，采美针对品牌特性，先后创作新品系列、推荐系列、科普系列、门店访谈等多维度推文，分别从技术原理到市场热度全面展现了超清秀的实力，并在采美全网渠道推送内容，通过内容传播获取更多客户资源；\n' +
|
|
|
- '通过对比展现量和阅读量可以看出，超清秀在公众号、微博用户访问量较高，其中，微博和微信的营销规则管控力度较低，因此整体访问量偏高；后续采美通过设立/参与【高端皮肤管理】等相关话题活动，促进品牌在市场的知名度提升；',
|
|
|
- // 第二阶段总结
|
|
|
- summarize1:'采美将超清秀相关关键词植入到推文中，以采美商城作为流量载体，2023年6月-10月站内关键词在采美站内搜索次数达478次，品牌在商城的访问量达到767次，其中机构访问量占比34%；\n' +
|
|
|
- '整体收录情况较好，后续采美建议继续围绕关键词超清秀铺量设置更多长尾词，如：超清秀效果怎么样？超清秀四步曲有哪四步等等，增加关键词【超清秀】在市场的热度，引导更多用户站内外搜索。',
|
|
|
- // 第三阶段总结
|
|
|
- summarize2:'从用户咨询分布上看，6月到7月属于用户认知阶段，因此用户咨询量较少；8月采美将超清秀相关内容进行切片、多渠道分发，整体推流达到一个峰值，容户咨询量较多；9月-10月，由于缺少专业性推文吸引外部流浪，整体回流缓慢，咨询量成下降趋势；\n' +
|
|
|
- '此外，从咨询用户画像分布上看，有44%的客户意向度普通，后续还需针对这部分用户进行精准推送，通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分客户进行多场景触达，增强线索客户的意向度。',
|
|
|
- // 广告图统计
|
|
|
- bannerList:[
|
|
|
- {
|
|
|
- title:"首页",
|
|
|
- image:'https://img.caimei365.com/group1/M00/04/9B/rB-lGGU_XzOAWQvrAAPbHLWA-M0505.jpg',
|
|
|
- image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/22.png',
|
|
|
- image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/22.png',
|
|
|
- image3:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/3h5.png',
|
|
|
- number:541
|
|
|
- },
|
|
|
- {
|
|
|
- title:"信息中心",
|
|
|
- image:'https://img.caimei365.com/group1/M00/04/9C/rB-lGGU_ZjeAYLhlAACYQpCq_gk678.jpg',
|
|
|
- image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2h5.png',
|
|
|
- image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2h5.png',
|
|
|
- image3:'',
|
|
|
- number:237
|
|
|
- }
|
|
|
- ],
|
|
|
- // 公众号推文阅读量
|
|
|
- volumeList:[
|
|
|
- {
|
|
|
- name:'供应商动态',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-06-10',
|
|
|
- keyWord:'超清秀',
|
|
|
- wechatNumber:'478',
|
|
|
- touchNumber:'12663',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247586737&idx=4&sn=6780ffc924a1f86a2cde60733d80ee8e&chksm=cfdb5828f8acd13e93b4d555d6ad3052e4e6f8bfad126f6af7c86997638be0064ef97133ddc2&token=2025535079&lang=zh_CN#rd%23rd'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'供应商动态',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-06-14',
|
|
|
- keyWord:'超清秀',
|
|
|
- wechatNumber:'610',
|
|
|
- touchNumber:'12677',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247590560&idx=4&sn=7b9ba34d576352edc43237865cd9e4a5&chksm=cfdba939f8ac202fff6f117ba56a77892b159edb1487e00017e6d56f823a9ddc4348e53c182c&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'新品上线',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-06-21',
|
|
|
- keyWord:'SUPERBFACIAL超清秀/超清秀/高端皮肤护理项目',
|
|
|
- wechatNumber:'2084',
|
|
|
- touchNumber:'12694',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/MX8GqbZU_ESCam8imFRbVw'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'火爆出圈',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-06-30',
|
|
|
- keyWord:'CIT超清秀',
|
|
|
- wechatNumber:'717',
|
|
|
- touchNumber:'12735',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/YMEuSDfZKtKwXnBXLuGC6g'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美优惠',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-07-06',
|
|
|
- keyWord:'CIT超清秀',
|
|
|
- wechatNumber:'1045',
|
|
|
- touchNumber:'12587',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/rZ5yxGY4cEF45aWBZcJG_A'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美分享',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-07-14',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'1240',
|
|
|
- touchNumber:'12766',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/e-_yJ_FTxuzVIoytwAZ7xQ'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'热门新品',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-07-15',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'1512',
|
|
|
- touchNumber:'12766',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592420&idx=1&sn=071b5d98b8a971d0e3361ca3e2dc145b&chksm=cfdba27df8ac2b6b3da4ed1364b7760362ace0b2ba2fa77c26609df3a862215c41730be11956&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美推荐',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-07-21',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'1256',
|
|
|
- touchNumber:'12785',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592748&idx=2&sn=7331e61533a12415d6324f912effc7d2&chksm=cfdba0b5f8ac29a3600df9de0202a0b76cd883cccf17b0033e433086212b1e3f65c7fc446d32&token=2025535079&lang=zh_CN#rd'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美科普',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-07-21',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'875',
|
|
|
- touchNumber:'12785',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/ljhcg3oBjTO3XgqIyx90UQ'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美科普',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-07-28',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'619',
|
|
|
- touchNumber:'12806',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/WSwSmb2MaMW6ZL5Pg2jmdQ'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美分享',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-08-11',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'1105',
|
|
|
- touchNumber:'12839',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/gtkVA_NhQ_Vy1VmYJn3sEw'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美科普',
|
|
|
- type:'定制稿',
|
|
|
- time:'2023-08-21',
|
|
|
- keyWord:'SUPERBFACIAL超清秀/与大、小气泡究竟有何区别',
|
|
|
- wechatNumber:'809',
|
|
|
- touchNumber:'12876',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/aqJqZMYRKPiLaMMuqMwfiA'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'供应商动态',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-08-29',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'660',
|
|
|
- touchNumber:'12911',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/bluLxt1RdfaCzq788l1nfA'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'美业动态',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-09-07',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'589',
|
|
|
- touchNumber:'13020',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=2025535079&lang=zh_CN#rd%23rd'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'专题报道',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-09-20',
|
|
|
- keyWord:'CIT超清秀',
|
|
|
- wechatNumber:'741',
|
|
|
- touchNumber:'13055',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/Efb-NWYpPhAt97mNp2BjXQ'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'供应商动态',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-10-11',
|
|
|
- keyWord:'SUPERBFACIAL超清秀、CIT超清秀',
|
|
|
- wechatNumber:'1069',
|
|
|
- touchNumber:'13127',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/C8f-0Etyp4sEhf4gWZd6OA'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'专题报道',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-10-17',
|
|
|
- keyWord:'CIT超清秀',
|
|
|
- wechatNumber:'614',
|
|
|
- touchNumber:'13115',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/phr216-dDxULkI8jmKYskA'
|
|
|
- },
|
|
|
- {
|
|
|
- name:'采美专题',
|
|
|
- type:'直发稿',
|
|
|
- time:'2023-10-24',
|
|
|
- keyWord:'SUPERBFACIAL超清秀',
|
|
|
- wechatNumber:'437',
|
|
|
- touchNumber:'13355',
|
|
|
- channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
- link:'https://mp.weixin.qq.com/s/HDAMvY-GCDC8BgjgHEm4GA'
|
|
|
- }
|
|
|
- ],
|
|
|
- // 关键词词云
|
|
|
- keywordList:[
|
|
|
- {name:"超清秀",value:494,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/1.png'},
|
|
|
- {name:"SUPERBFACIAL",value:3,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2.png'},
|
|
|
- {name:"SUPERBFACIAL超清秀",value:10,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/3.png'},
|
|
|
- {name:"CIT超清秀",value:12,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/4.png'},
|
|
|
- {name:"CIT丝艾特超清秀",value:5,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/5.png'},
|
|
|
- ],
|
|
|
- // 公众号推文数据
|
|
|
- wechats:{
|
|
|
- xAxis:['供应商动态','供应商动态','新品上线','火爆出圈', '采美优惠','采美分享','热门新品','采美推荐','采美科普'
|
|
|
- ,'采美科普','采美分享','采美科普','供应商动态','美业动态','专题报道','供应商动态', '专题报道','采美专题'],
|
|
|
- yAxis:{
|
|
|
- yuedu:[478, 610, 2084, 717, 1045, 1240, 1512, 1256, 875
|
|
|
- , 619, 1105, 809, 660, 589, 741, 1069, 614, 437],
|
|
|
- chuda:[12663, 12677, 12694, 12735, 12587, 12766, 12766, 12785, 12785
|
|
|
- ,12806, 12839, 12876, 12911, 13020, 13055, 13127, 13115, 13355]
|
|
|
- }
|
|
|
- },
|
|
|
- // 采美全渠道展现量
|
|
|
- intention:{
|
|
|
- xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
- yAxis:{
|
|
|
- general:[50769, 63908, 38626, 26075, 39597],
|
|
|
- twitter:[26964, 53992, 67540, 60975, 108528],
|
|
|
- redBook:[950, 3992, 6929, 6432, 8235],
|
|
|
- other:[16523, 29312, 91385, 65407, 31256]
|
|
|
- }
|
|
|
- },
|
|
|
- // 采美全渠道访问量
|
|
|
- allVisits:{
|
|
|
- xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
- yAxis:{
|
|
|
- general:[3889, 6547, 2574, 1330, 2120],
|
|
|
- twitter:[11101, 11064, 16263, 10190, 13789],
|
|
|
- redBook:[396, 996, 1618, 812, 873],
|
|
|
- other:[1146, 2831, 8880, 4968, 2069]
|
|
|
- }
|
|
|
- },
|
|
|
- // 访问用户去到来源占比
|
|
|
- proportion:{
|
|
|
- xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
- yAxis:{
|
|
|
- mall:[ { value:37},{ value:33},{ value:36},{ value:32},{ value:26}],
|
|
|
- general:[ { value:58},{ value:58},{ value:40},{ value:42},{ value:52}],
|
|
|
- redBook:[ { value:5},{ value:9},{ value:24},{ value:26},{ value:22}]
|
|
|
- }
|
|
|
- },
|
|
|
- // 品牌整体访问量
|
|
|
- stationVisits:{
|
|
|
- xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
- yAxis:{
|
|
|
- tourist:[34, 79, 145, 132, 113],
|
|
|
- clubs:[19, 53, 82, 60, 50]
|
|
|
- }
|
|
|
+ 10:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【超清秀】2023年6月-10月数据报表',
|
|
|
+ number:797395,
|
|
|
+ number1:103456,
|
|
|
+ number2:767,
|
|
|
+ number3:64,
|
|
|
+ number4:6,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'超清秀',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://img.caimei365.com/group1/M00/04/A0/rB-lGGVcQ2eAILQCAAAYtawMIj0814.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'自丝艾特携新品超清秀入驻以来，采美针对品牌特性，先后创作新品系列、推荐系列、科普系列、门店访谈等多维度推文，分别从技术原理到市场热度全面展现了超清秀的实力，并在采美全网渠道推送内容，通过内容传播获取更多客户资源；\n' +
|
|
|
+ '通过对比展现量和阅读量可以看出，超清秀在公众号、微博用户访问量较高，其中，微博和微信的营销规则管控力度较低，因此整体访问量偏高；后续采美通过设立/参与【高端皮肤管理】等相关话题活动，促进品牌在市场的知名度提升；',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'采美将超清秀相关关键词植入到推文中，以采美商城作为流量载体，2023年6月-10月站内关键词在采美站内搜索次数达478次，品牌在商城的访问量达到767次，其中机构访问量占比34%；\n' +
|
|
|
+ '整体收录情况较好，后续采美建议继续围绕关键词超清秀铺量设置更多长尾词，如：超清秀效果怎么样？超清秀四步曲有哪四步等等，增加关键词【超清秀】在市场的热度，引导更多用户站内外搜索。',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'从用户咨询分布上看，6月到7月属于用户认知阶段，因此用户咨询量较少；8月采美将超清秀相关内容进行切片、多渠道分发，整体推流达到一个峰值，容户咨询量较多；9月-10月，由于缺少专业性推文吸引外部流浪，整体回流缓慢，咨询量成下降趋势；\n' +
|
|
|
+ '此外，从咨询用户画像分布上看，有44%的客户意向度普通，后续还需针对这部分用户进行精准推送，通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分客户进行多场景触达，增强线索客户的意向度。',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"首页",
|
|
|
+ image:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/3h5.png',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/22.png',
|
|
|
+ image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/22.png',
|
|
|
+ image3:'https://img.caimei365.com/group1/M00/04/9B/rB-lGGU_XzOAWQvrAAPbHLWA-M0505.jpg',
|
|
|
+ number:541
|
|
|
+ },
|
|
|
+ {
|
|
|
+ title:"信息中心",
|
|
|
+ image:'',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2h5.png',
|
|
|
+ image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2h5.png',
|
|
|
+ image3:'https://img.caimei365.com/group1/M00/04/9C/rB-lGGU_ZjeAYLhlAACYQpCq_gk678.jpg',
|
|
|
+ number:237
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-06-10',
|
|
|
+ keyWord:'超清秀',
|
|
|
+ wechatNumber:'478',
|
|
|
+ touchNumber:'12663',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247586737&idx=4&sn=6780ffc924a1f86a2cde60733d80ee8e&chksm=cfdb5828f8acd13e93b4d555d6ad3052e4e6f8bfad126f6af7c86997638be0064ef97133ddc2&token=2025535079&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-06-14',
|
|
|
+ keyWord:'超清秀',
|
|
|
+ wechatNumber:'610',
|
|
|
+ touchNumber:'12677',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247590560&idx=4&sn=7b9ba34d576352edc43237865cd9e4a5&chksm=cfdba939f8ac202fff6f117ba56a77892b159edb1487e00017e6d56f823a9ddc4348e53c182c&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'新品上线',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-06-21',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀/超清秀/高端皮肤护理项目',
|
|
|
+ wechatNumber:'2084',
|
|
|
+ touchNumber:'12694',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/MX8GqbZU_ESCam8imFRbVw'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'火爆出圈',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-06-30',
|
|
|
+ keyWord:'CIT超清秀',
|
|
|
+ wechatNumber:'717',
|
|
|
+ touchNumber:'12735',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/YMEuSDfZKtKwXnBXLuGC6g'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美优惠',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-07-06',
|
|
|
+ keyWord:'CIT超清秀',
|
|
|
+ wechatNumber:'1045',
|
|
|
+ touchNumber:'12587',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/rZ5yxGY4cEF45aWBZcJG_A'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-07-14',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'1240',
|
|
|
+ touchNumber:'12766',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/e-_yJ_FTxuzVIoytwAZ7xQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'热门新品',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-07-15',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'1512',
|
|
|
+ touchNumber:'12766',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592420&idx=1&sn=071b5d98b8a971d0e3361ca3e2dc145b&chksm=cfdba27df8ac2b6b3da4ed1364b7760362ace0b2ba2fa77c26609df3a862215c41730be11956&token=2025535079%E2%8C%A9=zh_CN#rd%23rd%23rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-07-21',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'1256',
|
|
|
+ touchNumber:'12785',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247592748&idx=2&sn=7331e61533a12415d6324f912effc7d2&chksm=cfdba0b5f8ac29a3600df9de0202a0b76cd883cccf17b0033e433086212b1e3f65c7fc446d32&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美科普',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-07-21',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'875',
|
|
|
+ touchNumber:'12785',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/ljhcg3oBjTO3XgqIyx90UQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美科普',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-07-28',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'619',
|
|
|
+ touchNumber:'12806',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/WSwSmb2MaMW6ZL5Pg2jmdQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-08-11',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'1105',
|
|
|
+ touchNumber:'12839',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/gtkVA_NhQ_Vy1VmYJn3sEw'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美科普',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-08-21',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀/与大、小气泡究竟有何区别',
|
|
|
+ wechatNumber:'809',
|
|
|
+ touchNumber:'12876',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/aqJqZMYRKPiLaMMuqMwfiA'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-08-29',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'660',
|
|
|
+ touchNumber:'12911',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/bluLxt1RdfaCzq788l1nfA'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'美业动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-07',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'589',
|
|
|
+ touchNumber:'13020',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=2025535079&lang=zh_CN#rd%23rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'专题报道',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-20',
|
|
|
+ keyWord:'CIT超清秀',
|
|
|
+ wechatNumber:'741',
|
|
|
+ touchNumber:'13055',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/Efb-NWYpPhAt97mNp2BjXQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-10-11',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀、CIT超清秀',
|
|
|
+ wechatNumber:'1069',
|
|
|
+ touchNumber:'13127',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/C8f-0Etyp4sEhf4gWZd6OA'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'专题报道',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-10-17',
|
|
|
+ keyWord:'CIT超清秀',
|
|
|
+ wechatNumber:'614',
|
|
|
+ touchNumber:'13115',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/phr216-dDxULkI8jmKYskA'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美专题',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-10-24',
|
|
|
+ keyWord:'SUPERBFACIAL超清秀',
|
|
|
+ wechatNumber:'437',
|
|
|
+ touchNumber:'13355',
|
|
|
+ channel:'公众号/站内/知乎/百家/头条/搜狐/微博/一点...',
|
|
|
+ link:'https://mp.weixin.qq.com/s/HDAMvY-GCDC8BgjgHEm4GA'
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywordList:[
|
|
|
+ {name:"超清秀",value:494,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/1.png'},
|
|
|
+ {name:"SUPERBFACIAL",value:3,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/2.png'},
|
|
|
+ {name:"SUPERBFACIAL超清秀",value:10,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/3.png'},
|
|
|
+ {name:"CIT超清秀",value:12,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/4.png'},
|
|
|
+ {name:"CIT丝艾特超清秀",value:5,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/11/5.png'},
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['供应商动态','供应商动态','新品上线','火爆出圈', '采美优惠','采美分享','热门新品','采美推荐','采美科普'
|
|
|
+ ,'采美科普','采美分享','采美科普','供应商动态','美业动态','专题报道','供应商动态', '专题报道','采美专题'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[478, 610, 2084, 717, 1045, 1240, 1512, 1256, 875
|
|
|
+ , 619, 1105, 809, 660, 589, 741, 1069, 614, 437],
|
|
|
+ chuda:[12663, 12677, 12694, 12735, 12587, 12766, 12766, 12785, 12785
|
|
|
+ ,12806, 12839, 12876, 12911, 13020, 13055, 13127, 13115, 13355]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ general:[50769, 63908, 38626, 26075, 39597],
|
|
|
+ twitter:[26964, 53992, 67540, 60975, 108528],
|
|
|
+ redBook:[950, 3992, 6929, 6432, 8235],
|
|
|
+ other:[16523, 29312, 91385, 65407, 31256]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ general:[3889, 6547, 2574, 1330, 2120],
|
|
|
+ twitter:[11101, 11064, 16263, 10190, 13789],
|
|
|
+ redBook:[396, 996, 1618, 812, 873],
|
|
|
+ other:[1146, 2831, 8880, 4968, 2069]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ mall:[ { value:37},{ value:33},{ value:36},{ value:32},{ value:26}],
|
|
|
+ general:[ { value:58},{ value:58},{ value:40},{ value:42},{ value:52}],
|
|
|
+ redBook:[ { value:5},{ value:9},{ value:24},{ value:26},{ value:22}]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ tourist:[34, 79, 145, 132, 113],
|
|
|
+ clubs:[19, 53, 82, 60, 50]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['供应商主页', '商品详情页', '文章：新品上线', '文章：品牌优惠', '文章：专题报道', '文章：金融分期'],
|
|
|
+ yAxis:{
|
|
|
+ series:[42, 120, 133, 86, 113, 223]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度分布
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[3, 11, 27, 13, 10]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 28 },
|
|
|
+ {name: '福建', value: 10 },
|
|
|
+ {name: '台湾', value: 3 },
|
|
|
+ {name: '河南', value: 15 },
|
|
|
+ {name: '河北', value: 24 },
|
|
|
+ {name: '重庆', value: 8 },
|
|
|
+ {name: '湖北', value: 29 },
|
|
|
+ {name: '湖南', value: 19 },
|
|
|
+ {name: '海南', value: 5 },
|
|
|
+ {name: '江西', value: 17 },
|
|
|
+ {name: '天津', value: 5 },
|
|
|
+ {name: '贵州', value: 4 },
|
|
|
+ {name: '陕西', value: 17 },
|
|
|
+ {name: '新疆', value: 9 },
|
|
|
+ {name: '江苏', value: 41 },
|
|
|
+ {name: '安徽', value: 11 },
|
|
|
+ {name: '上海', value: 60 },
|
|
|
+ {name: '吉林', value: 2 },
|
|
|
+ {name: '宁夏', value: 4 },
|
|
|
+ {name: '山西', value: 52 },
|
|
|
+ {name: '甘肃', value: 2 },
|
|
|
+ {name: '香港', value: 1 },
|
|
|
+ {name: '四川', value: 9 },
|
|
|
+ {name: '浙江', value: 80, },
|
|
|
+ {name: '广西', value: 7 },
|
|
|
+ {name: '云南', value: 7 },
|
|
|
+ {name: '辽宁', value: 19 },
|
|
|
+ {name: '广东', value: 249 },
|
|
|
+ {name: '青海', value: 1 },
|
|
|
+ {name: '黑龙江', value: 7 },
|
|
|
+ {name: '内蒙古', value: 2 },
|
|
|
+ {name: '北京', value: 86 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 34, name: '生美机构' },
|
|
|
+ { value: 48, name: '医美机构' },
|
|
|
+ { value: 18, name: '项目公司' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 60, name: '老板' },
|
|
|
+ { value: 27, name: '采购' },
|
|
|
+ { value: 11, name: '运营' },
|
|
|
+ { value: 2, name: '医生' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 44, name: '意向普通' },
|
|
|
+ { value: 47, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已购机' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
},
|
|
|
- // 访问页面平均时长
|
|
|
- visitTimes:{
|
|
|
- xAxis:['供应商主页', '商品详情页', '文章：新品上线', '文章：品牌优惠', '文章：专题报道', '文章：金融分期'],
|
|
|
- yAxis:{
|
|
|
- series:[42, 120, 133, 86, 113, 223]
|
|
|
+ 11:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【超清秀】2023年11月数据报表',
|
|
|
+ number:127845,
|
|
|
+ number1:21607,
|
|
|
+ number2:146,
|
|
|
+ number3:4,
|
|
|
+ number4:1,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'超清秀',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://img.caimei365.com/group1/M00/04/A0/rB-lGGVcQ2eAILQCAAAYtawMIj0814.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'11月，采美共计发文11篇，总展现量共计 127845次，阅读量高达 21607 次，综合文章传播渠道和推广数据来看，超清秀文章在公众号、微博、小红书平台的推流效果最好；其中【采美分享|一图读懂...超清秀高奢焕肤能量】流量最高，采美建议品牌方后期围绕四部曲更新操作动图，采美将同步宣发。',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'采美将超清秀相关关键词植入到推文中，以采美商城作为流量载体，2023年11月关键词整体搜索次数达114次，品牌在商城的访问量达到146次，其中注册机构访问量占比30%；有44%的用户为生美机构，55%为医美机构，24%的用户为老板，能够更精准的收集、触达到品牌方潜在用户；\n' +
|
|
|
+ '综合关键词整体收录情况来看，后续采美建议继续围绕关键词超清秀铺量设置更多长尾词，如：超清秀效果怎么样？超清秀——皮肤届的高端品牌！增加关键词【超清秀】在市场的热度，引导更多用户站内外搜索。',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'11月，共有4位用户咨询超清秀，其中1位用户意向度强烈已成功报备，剩下3位用户也已询价，后续将继续推进。\n' +
|
|
|
+ '同时对比10月咨询用户，11月整体咨询数量成下降趋势，主要是由于缺少专业性、高热度的推文吸引外部流量进入品牌店铺，品牌方在市场的整体活跃度下降，因此整体回流缓慢，访客数量减少，咨询量下降。\n' +
|
|
|
+ '后续采美将继续维护现有意向客户，并通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分客户进行多场景触达，增强线索客户的意向度；除此之外，采美建议品牌方可提供部分品牌价值相关的内容，一方面可吸引更多新客户关注，另一方面可加深意向客户对品牌的认可度。',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"第3期（投放已完成）",
|
|
|
+ image:'https://img.caimei365.com/group1/M00/04/9B/rB-lGGU_XzOAWQvrAAPbHLWA-M0505.jpg',
|
|
|
+ image1:'https://img.caimei365.com/group1/M00/04/9C/rB-lGGU_ZjeAYLhlAACYQpCq_gk678.jpg',
|
|
|
+ number:57,
|
|
|
+ number1:34,
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'采美分享肌肤美拉德怎么办？超清秀轻松焕肤！',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-02',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'3648',
|
|
|
+ touchNumber:'13946',
|
|
|
+ channel:'微博/搜狐号/百家号/小红书/一点号',
|
|
|
+ link:'https://mbd.baidu.com/newspage/data/landingsuper?isBdboxShare=1&pageType=1&context=%7B%22nid%22%3A%22news_9837303655845544157%22%7D'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享：超清秀带你了解+-×÷焕肤哲学',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-07',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'3440',
|
|
|
+ touchNumber:'20251',
|
|
|
+ channel:'微博/头条号/小红书/一点号/知乎/',
|
|
|
+ link:'https://weibo.com/5125896834/NrsUAFOW8'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美推荐 超清秀焕肤护理，公主们不能输！',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-14',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1366',
|
|
|
+ touchNumber:'7345',
|
|
|
+ channel:'搜狐号',
|
|
|
+ link:'https://www.xiaohongshu.com/explore/6552e75e000000001b00c7af'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'断崖式降温，如何保持肌肤好状态？',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-14',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1149',
|
|
|
+ touchNumber:'7348',
|
|
|
+ channel:'微博/小红书/头条',
|
|
|
+ link:'https://weibo.com/5125896834/Nslzy2YZw'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享 | 一图读懂SUPERBFACIAL超清秀高奢焕肤能量！',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-15',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'4315',
|
|
|
+ touchNumber:'35949',
|
|
|
+ channel:'公众号/快传号/知乎/微博/头条/一点/搜狐号/企鹅号/微博',
|
|
|
+ link:'https://mp.weixin.qq.com/s/SkMfEN1D4Jcy8m18OyMtBQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'💢秋冬季节皮肤干燥',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-16',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1201',
|
|
|
+ touchNumber:'7353',
|
|
|
+ channel:'微博/小红书/微头条',
|
|
|
+ link:'https://weibo.com/5125896834/NsQh90CRC'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'📣 购机享金融分期❇️ SUPERBFACIAL超清秀 轻医美热门项目',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-20',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1901',
|
|
|
+ touchNumber:'7355',
|
|
|
+ channel:'采美网/微博/小红书/知乎/搜狐/头条',
|
|
|
+ link:'https://weibo.com/5125896834/NtplOt1AP'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享 超清秀合作门店真实案例集锦',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-21',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1858',
|
|
|
+ touchNumber:'7365',
|
|
|
+ channel:'微博/小红书/微头条',
|
|
|
+ link:'https://weibo.com/5125896834/NtALo2Y0I'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享 教你治愈敏感肌，摆脱“干”尬期',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-21',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1642',
|
|
|
+ touchNumber:'7353',
|
|
|
+ channel:'微博/小红书/微头条',
|
|
|
+ link:'https://www.xiaohongshu.com/explore/655c091a0000000017035750'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'SUPERBFACIAL超清秀 合作门店真实案例',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-21',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'72',
|
|
|
+ touchNumber:'6790',
|
|
|
+ channel:'微博',
|
|
|
+ link:'https://weibo.com/tv/show/1034:4970525827727368?from=old_pc_videoshow'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'净养🈴一，感受SPA级体验',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-30',
|
|
|
+ keyWord:'超清秀/SUPERBFACIAL超清秀/轻医美热门项目/CIT超清秀',
|
|
|
+ wechatNumber:'1015',
|
|
|
+ touchNumber:'6790',
|
|
|
+ channel:'微博',
|
|
|
+ link:'https://weibo.com/5125896834/NuVOu2O5Z'
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywordList:[
|
|
|
+ {name:"超清秀",value:109,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/1.png'},
|
|
|
+ {name:"SUPERBFACIAL",value:2,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/2.png'},
|
|
|
+ {name:"SUPERBFACIAL超清秀",value:2,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/3.png'},
|
|
|
+ {name:"CIT超清秀",value:1,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/4.png'},
|
|
|
+ {name:"CIT丝艾特超清秀",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/6.png'},
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['供应商动态','供应商动态','新品上线','火爆出圈', '采美优惠','采美分享','热门新品','采美推荐','采美科普','采美科普','采美分享'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[3648, 3440, 1366, 1149, 4315, 1201, 1901, 1858, 1642, 72, 1015],
|
|
|
+ chuda:[13946, 20251, 7345, 7348, 35949, 7353, 7355, 7365, 7353,6790, 6790]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[13240,74690,4491,35424]
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[551,13633,593,6830]
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ series:[
|
|
|
+ { value: 34, name: '搜索引擎' },
|
|
|
+ { value: 31, name: '微信平台' },
|
|
|
+ { value: 7, name: '微博' },
|
|
|
+ { value: 27, name: '直接访问' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['游客访问量', '机构访问量'],
|
|
|
+ yAxis:[102,44]
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['供应商主页','商品详情页','文章：超清秀网红打卡','文章：超清秀金融分期', '文章：一图读懂超清秀',],
|
|
|
+ yAxis:{
|
|
|
+ series:[46, 59, 161, 223, 123]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度分布
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['11月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[4]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 4 },
|
|
|
+ {name: '福建', value: 2 },
|
|
|
+ {name: '河南', value: 1 },
|
|
|
+ {name: '河北', value: 6 },
|
|
|
+ {name: '湖南', value: 3 },
|
|
|
+ {name: '海南', value: 1 },
|
|
|
+ {name: '江西', value: 4 },
|
|
|
+ {name: '天津', value: 2 },
|
|
|
+ {name: '陕西', value: 3 },
|
|
|
+ {name: '新疆', value: 2 },
|
|
|
+ {name: '江苏', value: 11 },
|
|
|
+ {name: '安徽', value: 1 },
|
|
|
+ {name: '上海', value: 19 },
|
|
|
+ {name: '四川', value: 3 },
|
|
|
+ {name: '浙江', value: 7, },
|
|
|
+ {name: '广西', value: 1 },
|
|
|
+ {name: '云南', value: 1 },
|
|
|
+ {name: '广东', value: 49 },
|
|
|
+ {name: '黑龙江', value: 1 },
|
|
|
+ {name: '内蒙古', value: 1 },
|
|
|
+ {name: '北京', value: 14 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 45, name: '生美机构' },
|
|
|
+ { value: 55, name: '医美机构' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 24, name: '老板' },
|
|
|
+ { value: 36, name: '采购' },
|
|
|
+ { value: 40, name: '运营' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 44, name: '意向普通' },
|
|
|
+ { value: 47, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已购机' }
|
|
|
+ ]
|
|
|
}
|
|
|
- },
|
|
|
- // 线索用户月度分布
|
|
|
- leadUserMonthly:{
|
|
|
- xAxis:['6月', '7月', '8月', '9月', '10月'],
|
|
|
- yAxis:{
|
|
|
- series:[3, 11, 27, 13, 10]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ 1644: {
|
|
|
+ 11:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【超声MAX】2023年8月-11月数据报表',
|
|
|
+ number:321507,
|
|
|
+ number1:36299,
|
|
|
+ number2:653,
|
|
|
+ number3:51,
|
|
|
+ number4:7,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'超声MAX',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-logo.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'自武汉聚美携新品超声MAX入驻以来，采美针对品牌特性，先后创作新品系列、推荐系列、科普系列、门店访谈等多维度推文，分别从技术原理到市场热度全面展现了超声MAX的品牌实力，并在采美全网渠道推送内容，通过内容传播获取更多客户资源；\n' +
|
|
|
+ '截止到11月，采美共计公众号发文12篇，4篇定制稿，8篇直发稿，总展现量共计 321507次，阅读量高达 36299次。采美通过对比展现量和阅读量可以看出，超声MAX在公众号、微博用户访问量较高，其中【采美热点 | 聚焦超声新宠NMPA认证...全国医美机构免费投放!】该篇文章最受用户欢迎。后续采美建议品牌方可在公众号和微博两大平台设立【超声MAX—国产超声炮】等相关话题活动，促进品牌在市场的知名度提升。',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'采美将超声MAX相关关键词植入到推文中，以采美商城作为流量载体，2023年8月-11月关键词整体搜索次数达145次，品牌在商城的访问量达到653次，其中机构访问量占比41%，访客来源以微信平台为主。\n' +
|
|
|
+ '综合关键词整体收录情况来看，后续采美建议继续围绕超声MAX铺量设置更多长尾词，如：超声MAX抗衰届的“小米”，超声MAX在国产超声炮中好评如何？增加关键词【超声MAX】在市场的热度，引导更多用户站内外搜索；',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'从用户咨询分布上看，8月品牌刚上线采美，刚与用户建立认知，因此用户咨询量较少；9月到10月，采美将超声MAX的相关内容进行切片、多渠道分发，整体推流达到一个峰值，容户咨询量较多；11月，通过宣发【品牌方揭机仪式内容】，精准触达客户，使得超声MAX整体咨询情况良好；\n' +
|
|
|
+ '此外，从咨询用户画像分布上看，有65%的用户意向度普通，对价格以及购买后如何拓客生单、资金快速回流等方面存在较多疑虑，后续还需品牌方针对这部分用户进行精准内容的策化，如：购机后如何更好的留住店铺流量？\n' +
|
|
|
+ '采美将针对给到的内容，进行切片，通过在微信私聊/朋友圈/社群或者通过站内push的等私域传播渠道对该部分客户进行多场景触达，增强该部分客户的意向度。\n',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"首页",
|
|
|
+ image:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-1.png',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-3.png',
|
|
|
+ image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-5.png',
|
|
|
+ image3:'',
|
|
|
+ number:135
|
|
|
+ },
|
|
|
+ {
|
|
|
+ title:"信息中心",
|
|
|
+ image:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-2.png',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-4.png',
|
|
|
+ image2:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-banner-6.png',
|
|
|
+ image3:'',
|
|
|
+ number:102
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'新品上线',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-08-21',
|
|
|
+ keyWord:'钻石超音波',
|
|
|
+ wechatNumber:'1835',
|
|
|
+ touchNumber:'12867',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247594993&idx=1&sn=01a6e5f1f5b9629dc263885a99fbdd59&chksm=cfdbb868f8ac317e0764367fcad82e5267661c36b0c2987e23a84c881036868085c50ca62f68&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-08-29',
|
|
|
+ keyWord:'钻石超音波',
|
|
|
+ wechatNumber:'660',
|
|
|
+ touchNumber:'12911',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595228&idx=4&sn=a5238cf4bace96553be1558c9bf0107c&chksm=cfdbbf45f8ac36538b9c1804265a6c77c4c7b287530ee48ecdb22fcc03a0131a29054e545a5f&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美热点',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-08-29',
|
|
|
+ keyWord:'钻石超音波、新一代超声技术',
|
|
|
+ wechatNumber:'2116',
|
|
|
+ touchNumber:'12911',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/hKhzluww5rPr0Wvi5OZSRg'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'美业动态',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-07',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'589',
|
|
|
+ touchNumber:'13020',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595790&idx=5&sn=717fe84a0493b5bf8eb0dbac86250dd2&chksm=cfdbbc97f8ac3581a2f3a87c2e67b61ff5e2e41c5407756fbd902638e4c56749f6e36d7bfd98&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'新品橱窗',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-14',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'1019',
|
|
|
+ touchNumber:'13046',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247595918&idx=1&sn=06b3dd7675bd318f8334f8f868944cdd&chksm=cfdbbc17f8ac3501abe15e932e257cb944305d9826dd26dd72c98dd1b12e454e3e7af8b6fb63&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美推荐',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-20',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'1301',
|
|
|
+ touchNumber:'13055',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247596245&idx=3&sn=88dd246eff5f33cc99bc6c3f8eae1c79&chksm=cfdbb34cf8ac3a5aece5572663598f239402db6fecf19ddffcf5a94dd2fad21b70d84ebabd08&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美专题报道',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-09-28',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'934',
|
|
|
+ touchNumber:'13088',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s?__biz=Mzg5MDcwNzcwMg==&mid=2247596557&idx=2&sn=b77214214a2cc60ee04c1a9f881125bf&chksm=cfdbb194f8ac388260ab4db7f91ea7db88034710f3930573e60ebf530795beeac87e57d5dfbc&token=2025535079&lang=zh_CN#rd'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美优惠',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-10-18',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'566',
|
|
|
+ touchNumber:'13127',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/D_CXv2yD-x_KPaFN4PJXCQ'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-11-07',
|
|
|
+ keyWord:'超声MAX、六边形战士',
|
|
|
+ wechatNumber:'744',
|
|
|
+ touchNumber:'13288',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/hX3VX3Ly_jQf0kQCPHHfRA'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美科普',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-17',
|
|
|
+ keyWord:'超声MAX、超声技术',
|
|
|
+ wechatNumber:'962',
|
|
|
+ touchNumber:'13240',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/3y3d8afCaYYSYGAJe6SsXw'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美科普',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-21',
|
|
|
+ keyWord:'超声MAX、新一代超声技术',
|
|
|
+ wechatNumber:'844',
|
|
|
+ touchNumber:'13253',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/Dg_2OqDI80OpoueQPnF20g'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-11-28',
|
|
|
+ keyWord:'超声MAX',
|
|
|
+ wechatNumber:'983',
|
|
|
+ touchNumber:'13284',
|
|
|
+ channel:'公众号/采美网/小红书/百家号/搜狐号/头条号/微博/一点/知乎',
|
|
|
+ link:'https://mp.weixin.qq.com/s/PPVAVCA4Fhzi76LpTy8feQ'
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywordList:[
|
|
|
+ {name:"钻石超音波",value:78,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-1.png'},
|
|
|
+ {name:"超声MAX",value:67,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-2.png'},
|
|
|
+ {name:"超声波治疗仪钻石超音波",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-3.png'},
|
|
|
+ {name:"钻石超音波超声MAX",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-4.png'},
|
|
|
+ {name:"超声热能技术",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/m-5.png'},
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['新品上线 ','供应商动态','采美热点','美业动态', '新品橱窗','采美推荐','采美专题报道','采美优惠','供应商动态','采美科普','采美科普','供应商动态'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[1835, 660, 2116, 589, 1019, 1301, 934, 566, 744, 962, 844, 983],
|
|
|
+ chuda:[12867, 12911, 12911, 13020, 13046, 13055, 13088, 13127, 13288,13240, 13253, 13284]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['8月', '9月', '10月','11月'],
|
|
|
+ yAxis:{
|
|
|
+ general:[38689, 52209, 13127, 53005],
|
|
|
+ twitter:[0, 40740, 27132, 27160],
|
|
|
+ redBook:[0, 1130, 1647, 565],
|
|
|
+ other:[0, 21031, 24352, 20720]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['8月', '9月', '10月','11月'],
|
|
|
+ yAxis:{
|
|
|
+ general:[4611, 3843, 556, 3533],
|
|
|
+ twitter:[0, 6436, 4404, 4905],
|
|
|
+ redBook:[0, 313, 1461, 129],
|
|
|
+ other:[0, 3478, 1497, 1133]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ xAxis:['8月', '9月', '10月','11月'],
|
|
|
+ yAxis:{
|
|
|
+ search:[ { value:19},{ value:28},{ value:34},{ value:38}],
|
|
|
+ general:[ { value:72},{ value:33},{ value:24},{ value:36}],
|
|
|
+ redBook:[ { value:0},{ value:5},{ value:4},{ value:3}],
|
|
|
+ mall:[ { value:9},{ value:34},{ value:38},{ value:23}]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['8月', '9月', '10月','11月'],
|
|
|
+ yAxis:{
|
|
|
+ tourist:[59, 126, 92, 108],
|
|
|
+ clubs:[50, 79, 65, 74]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['供应商主页', '商品详情页', '文章:专题报道', '文章：超声MAX金融分期', '文章：供应商动态'],
|
|
|
+ yAxis:{
|
|
|
+ series:[29, 43, 11, 14, 136]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度分布
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['8月', '9月', '10月','11月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[6, 12, 20, 13]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 3 },
|
|
|
+ {name: '福建', value: 3 },
|
|
|
+ {name: '河南', value: 3 },
|
|
|
+ {name: '河北', value: 1 },
|
|
|
+ {name: '重庆', value: 3 },
|
|
|
+ {name: '湖北', value: 2 },
|
|
|
+ {name: '湖南', value: 1 },
|
|
|
+ {name: '天津', value: 4 },
|
|
|
+ {name: '贵州', value: 1 },
|
|
|
+ {name: '陕西', value: 2 },
|
|
|
+ {name: '江苏', value: 4 },
|
|
|
+ {name: '江西', value: 1 },
|
|
|
+ {name: '安徽', value: 2 },
|
|
|
+ {name: '上海', value: 2 },
|
|
|
+ {name: '四川', value: 2 },
|
|
|
+ {name: '浙江', value: 2, },
|
|
|
+ {name: '辽宁', value: 1 },
|
|
|
+ {name: '广东', value: 11 },
|
|
|
+ {name: '黑龙江', value: 1 },
|
|
|
+ {name: '北京', value: 2 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 17, name: '生美机构' },
|
|
|
+ { value: 74, name: '医美机构' },
|
|
|
+ { value: 9, name: '项目公司' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 31, name: '老板' },
|
|
|
+ { value: 24.4, name: '采购' },
|
|
|
+ { value: 44.6, name: '运营' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 65, name: '意向普通' },
|
|
|
+ { value: 27, name: '意向强烈' },
|
|
|
+ { value: 8, name: '已购机' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ }
|
|
|
+ },
|
|
|
+ 1647: {
|
|
|
+ 11:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【天使针】2023年11月数据报表',
|
|
|
+ number:22573,
|
|
|
+ number1:5560,
|
|
|
+ number2:170,
|
|
|
+ number3:5,
|
|
|
+ number4:1,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'天使针',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/logo.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'11月，采美共计发文4篇，总展现量共计22573次，阅读量高5560次，综合文章传播渠道和推广数据来看，天使针文章在公众号、微博、小红书平台的推流效果最好；其中【采美分享 天使针全系类产品】的短篇图文流量最高，采美建议品牌方后期可围绕”一图看懂天使针全系列“进行专题策划，采美将同步宣发。',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'采美将天使针相关关键词植入到推文中，以采美商城作为流量载体，2023年11月关键词整体搜索次数达66次，品牌在商城的访问量达到170次，其中注册机构访问量占比30%；有16%的用户为医美机构，26.5%的用户为老板，后续还需有针对性的发布专业内容触达医美机构，更可能的收集、触达到品牌方潜在用户。\n' +
|
|
|
+ '综合关键词整体收录情况来看，采美建议后续继续围绕关键词”天使针“铺量设置更多长尾词，如：天使针，还原骨相美？，增加关键词【天使针】在市场的热度，引导更多用户站内外搜索；',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'11月，共有5位用户咨询天使针，其中1名用户意向度强烈已成功报备，剩下4位用户也已询价，意向度较高，后续采美将继续推进。\n' +
|
|
|
+ '同时对比10月咨询用户，11月整体咨询数量成下降趋势，主要是由于缺少专业性、高热度的推文吸引外部流量进入品牌店铺，品牌方在市场的整体活跃度下降，因此整体回流缓慢，访客数量减少，咨询量下降；\n' +
|
|
|
+ '后续采美将继续跟进现有意向用户，并通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分用户以及浏览过其它品牌针剂产品的用户进行多场景触达，增强意向&潜在用户的意向度；除此之外，采美建议品牌方可提供部分品牌价值相关的内容，一方面可吸引更多新用户关注，另一方面可加深意向用户对品牌的认可度。',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"第2期（2023/11/9-2023/12/8）",
|
|
|
+ image:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/banner1.png',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/banner2.png',
|
|
|
+ number:59,
|
|
|
+ number1:23,
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'采美推荐 恒奥源天使针骨胶原支架/骨修复',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-02',
|
|
|
+ keyWord:'天使针骨性抗衰',
|
|
|
+ wechatNumber:'1005',
|
|
|
+ touchNumber:'7337',
|
|
|
+ channel:'微博/小红书/微头条',
|
|
|
+ link:'https://weibo.com/5125896834/NqG9bEVb1'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享 天使针北斗七星为名 科技美学助力',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-23',
|
|
|
+ keyWord:'天使针',
|
|
|
+ wechatNumber:'3115',
|
|
|
+ touchNumber:'7342',
|
|
|
+ channel:'微博/小红书/微头条',
|
|
|
+ link:'https://weibo.com/5125896834/NtTf8eGhj'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'#采美产品天使针·摇光',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-29',
|
|
|
+ keyWord:'天使针',
|
|
|
+ wechatNumber:'1350',
|
|
|
+ touchNumber:'7329',
|
|
|
+ channel:'微博/小红书',
|
|
|
+ link:'https://weibo.com/5125896834/NuMyi5gI4'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美产品 天使针·开阳，新型定位，塑造美',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-30',
|
|
|
+ keyWord:'天使针',
|
|
|
+ wechatNumber:'40',
|
|
|
+ touchNumber:'565',
|
|
|
+ channel:'小红书',
|
|
|
+ link:'https://www.xiaohongshu.com/explore/6567f11a000000003c013a70'
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywordList:[
|
|
|
+ {name:"天使针",value:65,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/1(1).png'},
|
|
|
+ {name:"恒奥源天使针",value:1,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/2(1).png'},
|
|
|
+ {name:"骨性抗衰",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/3(1).png'},
|
|
|
+ {name:"恒奥源天使针骨性抗衰",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/4(1).png'},
|
|
|
+ {name:"天使针玻尿酸",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/5.png'},
|
|
|
+ {name:"天使针骨雕",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/7.png'},
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['采美推荐','采美分享','采美产品','采美产品'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[1055, 3115, 1350, 40],
|
|
|
+ chuda:[7337, 7342, 7329, 565]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[0,20324,2249,0]
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[0,5252,308,0]
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ series:[
|
|
|
+ { value: 32, name: '搜索引擎' },
|
|
|
+ { value: 2, name: '微信平台' },
|
|
|
+ { value: 10, name: '微博' },
|
|
|
+ { value: 56, name: '直接访问' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['游客访问量', '机构访问量'],
|
|
|
+ yAxis:[119,51]
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['商品详情页：天玑','商品详情页：天枢','商品详情页：天权','商品详情页：开阳', '商品详情页：玉衡','商品详情页：摇光','商品详情页：天璇'],
|
|
|
+ yAxis:{
|
|
|
+ series:[74, 82, 191, 54, 31,67,74]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度咨询用户数量
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['11月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[5]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 1 },
|
|
|
+ {name: '福建', value: 6 },
|
|
|
+ {name: '河南', value: 2 },
|
|
|
+ {name: '河北', value: 5 },
|
|
|
+ {name: '重庆', value: 3 },
|
|
|
+ {name: '湖北', value: 3 },
|
|
|
+ {name: '湖南', value: 3 },
|
|
|
+ {name: '海南', value: 1 },
|
|
|
+ {name: '江西', value: 2 },
|
|
|
+ {name: '天津', value: 2 },
|
|
|
+ {name: '贵州', value: 1 },
|
|
|
+ {name: '陕西', value: 3 },
|
|
|
+ {name: '江苏', value: 13 },
|
|
|
+ {name: '安徽', value: 2 },
|
|
|
+ {name: '上海', value: 5 },
|
|
|
+ {name: '宁夏', value: 2 },
|
|
|
+ {name: '山西', value: 2 },
|
|
|
+ {name: '四川', value: 2 },
|
|
|
+ {name: '浙江', value: 4, },
|
|
|
+ {name: '广西', value: 2 },
|
|
|
+ {name: '云南', value: 1 },
|
|
|
+ {name: '辽宁', value: 1 },
|
|
|
+ {name: '广东', value: 33 },
|
|
|
+ {name: '青海', value: 1 },
|
|
|
+ {name: '黑龙江', value: 1 },
|
|
|
+ {name: '内蒙古', value: 3 },
|
|
|
+ {name: '北京', value: 19 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 73, name: '生美机构' },
|
|
|
+ { value: 16, name: '医美机构' },
|
|
|
+ { value: 11, name: '项目公司' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 26.5, name: '老板' },
|
|
|
+ { value: 26.5, name: '采购' },
|
|
|
+ { value: 47, name: '运营' },
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 44, name: '意向普通' },
|
|
|
+ { value: 47, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已购机' }
|
|
|
+ ]
|
|
|
}
|
|
|
- },
|
|
|
- // 线索用户地域分布
|
|
|
- channels:{
|
|
|
- yAxis:{
|
|
|
- series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
- {name: '山东', value: 28 },
|
|
|
- {name: '福建', value: 10 },
|
|
|
- {name: '台湾', value: 3 },
|
|
|
- {name: '河南', value: 15 },
|
|
|
- {name: '河北', value: 24 },
|
|
|
- {name: '重庆', value: 8 },
|
|
|
- {name: '湖北', value: 29 },
|
|
|
- {name: '湖南', value: 19 },
|
|
|
- {name: '海南', value: 5 },
|
|
|
- {name: '江西', value: 17 },
|
|
|
- {name: '天津', value: 5 },
|
|
|
- {name: '贵州', value: 4 },
|
|
|
- {name: '陕西', value: 17 },
|
|
|
- {name: '新疆', value: 9 },
|
|
|
- {name: '江苏', value: 41 },
|
|
|
- {name: '安徽', value: 11 },
|
|
|
- {name: '上海', value: 60 },
|
|
|
- {name: '吉林', value: 2 },
|
|
|
- {name: '宁夏', value: 4 },
|
|
|
- {name: '山西', value: 52 },
|
|
|
- {name: '甘肃', value: 2 },
|
|
|
- {name: '香港', value: 1 },
|
|
|
- {name: '四川', value: 9 },
|
|
|
- {name: '浙江', value: 80, },
|
|
|
- {name: '广西', value: 7 },
|
|
|
- {name: '云南', value: 7 },
|
|
|
- {name: '辽宁', value: 19 },
|
|
|
- {name: '广东', value: 249 },
|
|
|
- {name: '青海', value: 1 },
|
|
|
- {name: '黑龙江', value: 7 },
|
|
|
- {name: '内蒙古', value: 2 },
|
|
|
- {name: '北京', value: 86 },
|
|
|
+ }
|
|
|
+ },
|
|
|
+ 1193: {
|
|
|
+ 11:{
|
|
|
+ shopInfo:{
|
|
|
+ chartTitle:'【非凡蛋白光】2023年11月数据报表',
|
|
|
+ number:94587,
|
|
|
+ number1:9489,
|
|
|
+ number2:102,
|
|
|
+ number3:4,
|
|
|
+ number4:2,
|
|
|
+ // 供应商名称
|
|
|
+ shopName:'非凡蛋白光',
|
|
|
+ // 顶部logo
|
|
|
+ chartLogo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-logo.png',
|
|
|
+ },
|
|
|
+ // 第一阶段总结
|
|
|
+ summarize:'11月，采美共计发文6篇，总展现量共计94587次，阅读量高达 9489 次，综合文章传播渠道和推广数据来看，非凡蛋白光的相关文章在公众号、微博、小红书平台的推流效果最好；其中【供应商动态 | EXTRA非凡蛋白光...成功召开！】更受读者欢迎，采美建议品牌方可以继续围绕“非凡蛋白光揭机仪式”专题策划，将收集的图、文、音频、视频等内容给到采美，采美整合输出到全网，扩大品牌影响力。',
|
|
|
+ // 第二阶段总结
|
|
|
+ summarize1:'采美将非凡蛋光相关关键词植入到推文中，以采美商城作为流量载体，2023年11月关键词整体搜索次数达67次，品牌在商城的访问量达到102次，其中注册机构访问量占比34%；有79%的用户为医美机构，20%的用户为老板，能够更精准的收集、触达到品牌方潜在用户；\n' +
|
|
|
+ '综合关键词整体收录和用户访问页面时长来看，后续采美将围绕关键词“光子嫩肤”设置拓展词，如：“以色列光子嫩肤仪器”、“美容院光子嫩肤仪器”等，通过合理设置关键词增加外部用户搜索量，同时在推文中描述非凡蛋白光核心优势，吸引更多目标受众群体。',
|
|
|
+ // 第三阶段总结
|
|
|
+ summarize2:'11月共有4位用户咨询非凡蛋白光，其中2位用户意向度强烈已成功报备，剩下2位用户也已询价，后续将继续推进。同时对比10月咨询用户，11月整体咨询数量成下降趋势，主要是由于缺少专业且碎片化的短篇图文内容作私域营销，不能够及时对已浏览过"非凡蛋白或者是其他光子嫩肤仪器的用户"进行触达，导致整体咨询量下降；\n' +
|
|
|
+ '后续采美将继续维护现有意向用户，并通过在微信私聊/朋友圈/视频号/社群或者通过站内push的等方式对该部分用户进行多场景触达，增强线索用户的意向度；与此同时，采美建议品牌方可提供部分品牌价值相关的切片内容，一方面可吸引更多新用户关注，另一方面可加深意向用户对品牌的认可度。',
|
|
|
+ // 广告图统计
|
|
|
+ bannerList:[
|
|
|
+ {
|
|
|
+ title:"第2期（2023/11/9-2023/12/8）",
|
|
|
+ image:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/banner-d-1.png',
|
|
|
+ image1:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-banner-3.png',
|
|
|
+ number:65,
|
|
|
+ number1:29,
|
|
|
+ },
|
|
|
+ ],
|
|
|
+ // 公众号推文阅读量
|
|
|
+ volumeList:[
|
|
|
+ {
|
|
|
+ name:'采美仪器 光子嫩肤新宠——EXTRA非凡蛋白光',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-02',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'993',
|
|
|
+ touchNumber:'10897',
|
|
|
+ channel:'小红书/头条号/微博',
|
|
|
+ link:'https://www.toutiao.com/w/1781414098738176/?wid=1702348292247'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美热点 | EXTRA非凡蛋白光打破市场同质化内卷，进驻全国多家先进医美机构！',
|
|
|
+ type:'定制稿',
|
|
|
+ time:'2023-11-07',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'2289',
|
|
|
+ touchNumber:'24395',
|
|
|
+ channel:'公众号/采美网/微博/知乎/头条号/搜狐号/一点号/百家号',
|
|
|
+ link:'https://mp.weixin.qq.com/s/NTowqF8HIlyxferufjI8-A'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'皮秒激光祛斑有副作用吗？会使皮肤变薄吗？',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-09',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'113',
|
|
|
+ touchNumber:'1049',
|
|
|
+ channel:'知乎',
|
|
|
+ link:'https://www.zhihu.com/question/629541673/answer/3282305043'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美推荐 美白嫩肤选以色列EXTRA非凡蛋白光',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-15',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'1192',
|
|
|
+ touchNumber:'8398',
|
|
|
+ channel:'小红书/微博/头条',
|
|
|
+ link:'https://www.xiaohongshu.com/explore/6542fba4000000001e02e090'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'供应商动态 | EXTRA非凡蛋白光&光博士揭机仪式成功召开！',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-16',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'2547',
|
|
|
+ touchNumber:'25389',
|
|
|
+ channel:'公众号/采美网/微博/知乎/头条号//搜狐号/一点号/百家号',
|
|
|
+ link:'https://mp.weixin.qq.com/s/1VQ-y1WOA2ZvUzkJaLMcow'
|
|
|
+ },
|
|
|
+ {
|
|
|
+ name:'采美分享 | EXTRA非凡蛋白光文献解读：《新型强脉冲光治疗寻常性痤疮临床观察》',
|
|
|
+ type:'直发稿',
|
|
|
+ time:'2023-11-21',
|
|
|
+ keyWord:'非凡蛋白光/EXTR非凡蛋白光/光子嫩肤仪器新宠',
|
|
|
+ wechatNumber:'2355',
|
|
|
+ touchNumber:'24459',
|
|
|
+ channel:'公众号/采美网/微博/知乎/头条号',
|
|
|
+ link:'https://mp.weixin.qq.com/s/QDsJUyl_hPe2NiaZyhzY7Q'
|
|
|
+ }
|
|
|
+ ],
|
|
|
+ // 关键词词云
|
|
|
+ keywordList:[
|
|
|
+ {name:"非凡蛋白光",value:62,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-1.png'},
|
|
|
+ {name:"EXTRA非凡蛋白光",value:4,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-2.png'},
|
|
|
+ {name:"以色列EXTRA",value:1,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-3.png'},
|
|
|
+ {name:"靶向聚焦光子",value:0,seo:'https://admin.caimei365.com/userfiles/1/images/photo/2023/12/d-4.png'}
|
|
|
+ ],
|
|
|
+ // 公众号推文数据
|
|
|
+ wechats:{
|
|
|
+ xAxis:['采美仪器','采美热点','采美科普','采美推荐','供应商动态','文献解读'],
|
|
|
+ yAxis:{
|
|
|
+ yuedu:[993, 2289, 113, 1192,2547,2355],
|
|
|
+ chuda:[10897, 24395, 1049, 8393,25389,24459]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 采美全渠道展现量
|
|
|
+ intention:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[39721,33950,1115,19801]
|
|
|
+ },
|
|
|
+ // 采美全渠道阅读量
|
|
|
+ allVisits:{
|
|
|
+ xAxis:['公众号', '微博', '小红书','其他渠道'],
|
|
|
+ yAxis:[2713,6212,202,362]
|
|
|
+ },
|
|
|
+ // 访问用户去到来源占比
|
|
|
+ proportion:{
|
|
|
+ series:[
|
|
|
+ { value: 19, name: '搜索引擎' },
|
|
|
+ { value: 31, name: '微信平台' },
|
|
|
+ { value: 28, name: '微博' },
|
|
|
+ { value: 22, name: '直接访问' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 品牌整体访问量
|
|
|
+ stationVisits:{
|
|
|
+ xAxis:['游客访问量', '机构访问量'],
|
|
|
+ yAxis:[67,35]
|
|
|
+ },
|
|
|
+ // 访问页面平均时长
|
|
|
+ visitTimes:{
|
|
|
+ xAxis:['供应商主页','商品详情页','文章：文献解读','文章：揭机仪式', '文章：市场热点'],
|
|
|
+ yAxis:{
|
|
|
+ series:[237, 119, 32, 221, 168]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户月度咨询用户数量
|
|
|
+ leadUserMonthly:{
|
|
|
+ xAxis:['11月'],
|
|
|
+ yAxis:{
|
|
|
+ series:[4]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 线索用户地域分布
|
|
|
+ channels:{
|
|
|
+ yAxis:{
|
|
|
+ series:[ // 设置地图数据，可以根据需要自定义数据
|
|
|
+ {name: '山东', value: 3 },
|
|
|
+ {name: '台湾', value: 1 },
|
|
|
+ {name: '河南', value: 12 },
|
|
|
+ {name: '河北', value: 4 },
|
|
|
+ {name: '湖北', value: 2 },
|
|
|
+ {name: '湖南', value: 3 },
|
|
|
+ {name: '海南', value: 1 },
|
|
|
+ {name: '天津', value: 2 },
|
|
|
+ {name: '陕西', value: 6 },
|
|
|
+ {name: '新疆', value: 1 },
|
|
|
+ {name: '江苏', value: 6 },
|
|
|
+ {name: '安徽', value: 1 },
|
|
|
+ {name: '上海', value: 18 },
|
|
|
+ {name: '宁夏', value: 1 },
|
|
|
+ {name: '四川', value: 3 },
|
|
|
+ {name: '浙江', value: 4, },
|
|
|
+ {name: '辽宁', value: 1 },
|
|
|
+ {name: '广东', value: 34 },
|
|
|
+ {name: '内蒙古', value: 1 },
|
|
|
+ {name: '北京', value: 4 },
|
|
|
+ ]
|
|
|
+ }
|
|
|
+ },
|
|
|
+ // 用户类型分布
|
|
|
+ urbanize:{
|
|
|
+ series:[
|
|
|
+ { value: 21, name: '生美机构' },
|
|
|
+ { value: 79, name: '医美机构' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户身份分布
|
|
|
+ userIdentity:{
|
|
|
+ series:[
|
|
|
+ { value: 20, name: '老板' },
|
|
|
+ { value: 35, name: '采购' },
|
|
|
+ { value: 45, name: '运营' }
|
|
|
+ ]
|
|
|
+ },
|
|
|
+ // 用户意向分布
|
|
|
+ intentions:{
|
|
|
+ series:[
|
|
|
+ { value: 44, name: '意向普通' },
|
|
|
+ { value: 47, name: '意向强烈' },
|
|
|
+ { value: 9, name: '已购机' }
|
|
|
]
|
|
|
}
|
|
|
- },
|
|
|
- // 用户类型分布
|
|
|
- urbanize:{
|
|
|
- series:[
|
|
|
- { value: 34, name: '生美机构' },
|
|
|
- { value: 48, name: '双美机构' },
|
|
|
- { value: 18, name: '项目公司' },
|
|
|
- ]
|
|
|
- },
|
|
|
- // 用户身份分布
|
|
|
- userIdentity:{
|
|
|
- series:[
|
|
|
- { value: 60, name: '老板' },
|
|
|
- { value: 27, name: '采购' },
|
|
|
- { value: 11, name: '运营' },
|
|
|
- { value: 2, name: '医生' },
|
|
|
- ]
|
|
|
- },
|
|
|
- // 用户意向分布
|
|
|
- intentions:{
|
|
|
- series:[
|
|
|
- { value: 44, name: '意向普通' },
|
|
|
- { value: 47, name: '意向强烈' },
|
|
|
- { value: 9, name: '已购机' }
|
|
|
- ]
|
|
|
- },
|
|
|
+ }
|
|
|
}
|
|
|
}
|
|
|
}
|
